First Impressions Matter: Inquiry Response Strategies That Drive Graduate Enrollment in New England, sponsored by Liaison

    Wednesday, March 11, 2026 at 12:00 PM until 1:00 PMEastern Daylight Time UTC -04:00

    How well do you respond to prospective student inquiries?

    Building on our recent NEGAP conference presentation, this webinar dives deeper into the 2025 NAGAP–Liaison Graduate Inquiry Response Project with a special focus on New England institutions. We'll share five easy-to-implement strategies that help you build meaningful relationships and trust from the very first inquiry. Drawing on Liaison's secret shopper research and NAGAP's national survey, we'll present benchmark comparisons of the most common and most effective inquiry response strategies—including response time, communication channels, and follow-up quality.

    This session goes beyond the national findings to spotlight how New England programs compare within the region, revealing patterns and opportunities specific to your competitive landscape. The project uncovers emerging norms and significant perception gaps that can quietly undermine your recruitment efforts. Most importantly, you'll gain a clear roadmap of changes you can implement without major resource investments to deepen engagement and drive yield. Attendees can request secret shopper results from their individual institution or program following the session.

    Speakers:
    Mollie Ballaro, Associate Vice President, Enrollment Marketing Account Manager, Liaison
    Jack Klett, Associate Vice President, Graduate Enrollment Solutions, Liaison
    Ken McVearry, Associate Vice President, Graduate Enrollment Solutions, Liaison